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Honest perspectives on brand, design, and building things that work. No fluff, no filler, no SEO-bait listicles.

Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦

Perspective4 min1 April 2026

Why your brand and website should never be designed separately

Most agencies design a brand, deliver a PDF, and hand it off to a dev team. Something always gets lost. Here's why doing both together produces better results.

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Strategy6 min

The real cost of a cheap website

A £500 website doesn't save you money. It costs you customers, credibility, and months of rework. Here's the actual maths.

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Founders5 min

What startup founders get wrong about branding

Branding isn't a logo. It's not something you do after product-market fit. And it's definitely not a luxury. Here are the mistakes we see founders make repeatedly.

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In the pipeline.

ProcessHow long does it take to design a brand and website?

4 min

StrategyAgency vs freelancer vs DIY — which is right for you?

5 min

ExplainerWhat's included in a brand identity?

4 min

Strategy10 signs your website is costing you customers

6 min

GuideHow to brief a design agency