Frequently asked questions.
General
We design brand identities and build websites — together, as one integrated process. We also handle development, SEO, GEO, analytics, and ongoing growth.
Startups that need to look credible fast, luxury brands that need their digital presence to match their physical experience, tech companies scaling their product, and established businesses ready for a rebrand.
We're a remote studio working with clients worldwide. Most communication happens over video calls and async tools. Geography has never been a barrier to great work.
Fill out the contact form or email hello@anatra.design. Tell us about your project, your timeline, and your budget range. We'll come back within 48 hours with an honest assessment.
Services
Most agencies design a brand, deliver a PDF of guidelines, and hand it to a separate team to build the website. Something always gets lost. We design the brand by building the website — they evolve together. No handoffs, no gaps, no dilution.
Yes. Brand identity projects start from £2,500 and include strategy, logo, colour system, typography, tone of voice, and brand guidelines.
Yes. We'll work within your existing brand guidelines. If the brand is strong, we design the site to express it perfectly. If the brand needs work, we'll tell you honestly.
Yes. We offer monthly retainers from £150/month (hosting, security, updates) up to £1,500/month (full SEO, GEO, content, and growth strategy). All plans are rolling — cancel anytime.
Generative Engine Optimisation. It's how your website appears in AI search tools like ChatGPT, Perplexity, and Google AI Overviews. We build your site to be visible in both traditional search and AI search from day one.
Pricing
Brand identity projects start from £2,500. A full identity with strategy, logo, colour, typography, voice, and guidelines is typically quoted after an initial conversation.
Combined brand and website projects start from £6,000. Every project is scoped individually and quoted upfront — no surprises.
Website-only projects start from £4,000 for brands that already have their identity in place.
50% to start, 50% on completion. Fixed quote confirmed before any work begins. No hourly billing, no surprise invoices.
We adopt the latest tools and technology to work fast — AI-assisted development, modern frameworks, automated workflows. This means we deliver agency-quality work at a fraction of traditional agency cost. You're paying for strategic thinking, brand design, and expertise — not hours spent writing boilerplate code.
Process
Most brand and website projects take six to eight weeks from first conversation to live site. Brand-only projects take three to four weeks. You see real prototypes within the first week.
We don't work in formal rounds. You see work continuously and give feedback in real time. We iterate until it's right — not until we've hit an arbitrary revision limit.
We show you two to three distinct directions in the exploration phase. You react honestly, we refine. If none of them land, we go again. The goal is right, not fast.
Your time and honest feedback. We handle everything else — research, strategy, design, development, SEO. If you have existing brand assets, content, or photography, we'll use those. If not, we'll create or source what's needed.
Technical
Next.js, React, TypeScript, and Tailwind CSS. Deployed on Vercel with CI/CD from GitHub. Every build includes SEO, GEO, analytics, and performance monitoring from day one.
Yes. We integrate a headless CMS so you can update text, images, and blog posts without touching code.
Every design is responsive — desktop, tablet, and mobile. We design mobile-first for content-heavy sites and test across all breakpoints.
Technical SEO foundations — semantic HTML, meta tags, sitemap, schema markup, Core Web Vitals — are included in every build. Strategic SEO and GEO (keyword research, content strategy, AI search optimisation) are available as part of our Grow and Scale retainers.
Tools like Lovable and Bolt are useful for getting started — we use similar tools ourselves. But they leave gaps: no brand identity, no SEO or GEO strategy, no security hardening, no conversion design, and no one thinking about whether the site actually works for your business. We handle everything those tools can't.