A WEBSITE WITHOUT
ANALYTICS IS A
GUESSING GAME.
SEO strategy, analytics implementation, conversion tracking, and performance monitoring. We build growth into the site from day one — not as an afterthought six months after launch.
Deliverables.
SEO strategy
Keyword research, competitor analysis, content gap identification, and a page-by-page optimisation plan. Technical SEO is handled during development — this is the strategic layer.
On-page SEO
Meta titles, descriptions, heading hierarchy, internal linking structure, image alt text, and schema markup. Every page optimised for its target keyword.
Analytics setup
First-party analytics, Google Search Console, and custom event tracking. You see exactly where visitors come from, what they do, and where they drop off.
Conversion tracking
Goal tracking for form submissions, button clicks, scroll depth, and any custom conversion events. You know which pages and CTAs drive results.
Performance monitoring
Core Web Vitals tracking, uptime monitoring, and monthly performance reports. Your site stays fast and healthy after launch.
Content strategy
A prioritised list of blog articles and landing pages to build over time, each targeting specific keywords that funnel into your service pages.
How it works.
Audit
We analyse your current site's SEO health, Google Search Console data, competitor rankings, and keyword opportunities. If it's a new site, we start with market research.
Strategy
Keyword targets for every page, content gap analysis, internal linking plan, and a prioritised content calendar for the first 3 months post-launch.
Implementation
On-page SEO applied during development. Meta tags, schema markup, heading structure, image optimisation, and technical foundations all built in.
Analytics + tracking
First-party analytics, Search Console, conversion events, and custom dashboards configured and tested. You have full visibility from launch day.
Monitor + optimise
Monthly performance review, keyword ranking tracking, and recommendations for ongoing content and optimisation priorities.
In practice.
Common questions.
Technical SEO foundations — semantic HTML, meta tags, sitemap, schema markup — are included in every development project. The Growth service adds strategic SEO: keyword research, content strategy, analytics setup, and ongoing monitoring.
Technical improvements and on-page optimisation can show results within weeks. Keyword ranking improvements typically take 2–4 months. Content-driven growth compounds over 6–12 months.
Yes. After launch, we offer monthly retainers covering performance monitoring, content publishing, keyword tracking, and optimisation recommendations. Most clients start with a 3-month commitment.
Our own first-party analytics for traffic and behaviour, Google Search Console for search performance, and custom event tracking for conversions. We can also integrate Hotjar or similar tools for session recording and heatmaps.
Yes. We structure content so that AI search engines — ChatGPT, Perplexity, Google AI Overviews — can extract, cite, and recommend your brand. FAQ schema, entity definitions, and extractable content blocks are built into every page.
For most businesses, yes. A blog targeting informational keywords that your audience searches for drives organic traffic and builds topical authority. We provide the content strategy — you can write the articles or we can help.