Zerty
An AI workspace where solo founders work with a team of six specialist personas — strategy, engineering, writing, design, analysis, and research.
Brand identityWebsite designDevelopmentContent strategy
zerty.ai ↗zerty.ai
THE CHALLENGE
AI tools all look the same — blue gradients, robot illustrations, generic 'powered by AI' messaging. Zerty needed a brand that felt premium and distinctive in a market drowning in sameness, while clearly communicating a complex product concept: an AI team with persistent memory and structured handoffs.
THE APPROACH
01Created a dark, sophisticated brand identity that stands apart from typical AI product aesthetics
02Designed the website to explain the product through progressive disclosure — not a wall of features
03Built the six persona system into the visual identity with colour-coded specialists
04Developed a content strategy targeting 'AI workspace' and 'AI for founders' search terms
05Implemented the full site in Next.js with Framer Motion animations
6
AI personas designed and branded
100%
Custom — no templates
4 weeks
Brand to live site
DELIVERABLES
Brand identity + guidelines
Website design (responsive)
Next.js development
Content strategy + SEO
Product positioning
llms.txt for AI discoverability
BUILT WITH
Next.jsTypeScriptTailwind CSSSupabaseVercel
NEXT PROJECTRobin Gregory Interiors