YOUR BRAND IS THE
FIRST THING PEOPLE
JUDGE.
We design complete brand identities — from strategy and positioning through to logo, colour, typography, and guidelines. Everything your brand needs to be recognised, remembered, and taken seriously.
Deliverables.
Brand strategy
We define your positioning, audience, competitive landscape, and brand personality before touching a single visual. Strategy drives every design decision.
Logo + wordmark
Primary logo, wordmark, icon/favicon, and all lockup variations. Designed for screens first, with print-ready vector files.
Colour system
Primary, secondary, and accent palettes with exact hex, RGB, and CMYK values. Dark and light mode variants included.
Typography pairing
Display and body typefaces selected for your brand personality, with sizing scales, weight usage, and web font licensing guidance.
Tone of voice
How your brand speaks — vocabulary, sentence structure, personality traits, and dos/don'ts. With real before-and-after copy examples.
Brand guidelines
A complete, living document covering logo usage, spacing rules, colour application, type hierarchy, imagery direction, and brand dos/don'ts.
How it works.
Discovery
We interview you about your business, audience, competitors, and ambition. We audit your existing brand (if you have one) and research your market.
Strategy
We define your brand positioning, personality, and core messaging framework. This is the foundation — everything visual comes from here.
Visual exploration
You see 2–3 distinct brand directions. Not mood boards — real logo concepts, colour systems, and type pairings. You react, we refine.
Refinement
We iterate on the chosen direction until every detail is right. Logo lockups, colour variants, typography scales, icon system.
Guidelines + handoff
Complete brand guidelines document. All source files in Figma, SVG, PNG, and PDF. Everything your team or developer needs.
In practice.
Common questions.
Three to four weeks for a complete brand identity — from strategy through to final guidelines. If you're also building a website with us, the brand and website are designed in parallel.
Brand identity projects start from £3,000 for early-stage startups. A full identity with strategy, logo, colour, type, voice, and guidelines typically ranges from £4,000 to £8,000.
We'll assess whether your existing logo serves the brand well. If it does, we build the system around it. If it doesn't, we'll tell you honestly and propose a path forward.
A logo without strategy is decoration. Strategy defines who you are, who you're for, and how you're different — the logo is the visual expression of those decisions. We always recommend starting with strategy.
Full Figma source files, SVG vectors, PNG exports at multiple sizes, a brand guidelines PDF, and font files. Everything is organised and labelled for your team or developer.
That's exactly what we recommend. Brand and website designed together means nothing gets lost in translation. Most of our clients do both.