Deck Protocol
An AI pitch deck scorer and builder for first-time founders — score your deck against investor benchmarks, then build one that passes.
Brand identityWebsite designProduct UX
thedeckprotocol.ai
Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦
THE CHALLENGE
First-time founders don't know what a good pitch deck looks like. They need honest feedback and practical guidance — not another template gallery. The Deck Protocol needed to feel authoritative enough that founders would trust its scoring, while approachable enough that non-designers would use it.
OUR APPROACH
✦Created a sharp, data-forward brand identity that communicates analytical authority
✦Designed the scoring interface as a conversational experience — not a form
✦Built the 10-criteria scoring framework into an interactive product prototype
✦Positioned the product alongside the Brand Protocol as a stacking ecosystem
✦Created the website with clear conversion paths: score your deck → build your deck
10
Scoring criteria defined
2
Core products (Score + Build)
100%
Conversational interface
FYIWant results like these?
Start a project→DELIVERABLES
✓Brand identity + guidelines
✓Website design (responsive)
✓Pitch deck scoring interface UX
✓Deck builder product UX
✓Conversational UI design
✓Interactive prototype
BUILT WITH
Next.jsTypeScriptTailwind CSSVercel
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