ANATRA
PROCESS

TALK. PROTOTYPE.
REACT. SHIP.

We don't disappear for six weeks and come back with a reveal. You're in the room from day one. Brand and website evolve together, in the same conversation, with the same pair of hands.

Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦
01Week 1

Talk.

We don't start with a brief. We start with a conversation.

OUTPUT
Project scope, timeline, and fixed quote
✦We interview you about your business, your audience, your competitors, and your ambition
✦We audit your existing brand and website (if you have them)
✦We research your market and identify where the opportunities are
✦We define the scope, timeline, and deliverables together
✦You walk away knowing exactly what we'll build, how long it'll take, and what it'll cost
02Week 2

Prototype.

You see real work within days. Not decks. Not mood boards. Real designs.

OUTPUT
Approved brand direction + wireframes
✦Brand directions: 2–3 distinct visual identities with logo concepts, colour, and typography
✦Website wireframes: structural layouts for every page, showing hierarchy and user flow
✦You react in real time — tell us what resonates and what doesn't
✦We refine the chosen direction until the foundation is locked
✦Brand and website evolve together from this point — never separately
03Weeks 3–5

React.

Iterative refinement. You see every version, you give honest feedback, we adjust.

OUTPUT
Final brand identity + pixel-perfect designs + working code
✦Full brand identity: final logo, colour system, type pairing, tone of voice, guidelines
✦High-fidelity UI design: every page at every breakpoint, interaction states, animations
✦Development starts in parallel — production code built as designs are finalised
✦You're in the conversation every step — nothing gets approved by silence
✦CMS, analytics, and SEO foundations wired in during the build
04Week 6

Ship.

Live, performing, and tracked from day one.

OUTPUT
Live website + brand assets + analytics dashboard
✦Final QA: cross-browser testing, mobile testing, performance audit, accessibility check
✦Analytics and conversion tracking configured and verified
✦SEO validated: meta tags, schema, sitemap, robots.txt, Core Web Vitals
✦Deployed to production on Vercel with CI/CD from your GitHub repo
✦Handoff: all source files, documentation, and CMS training delivered
WHY THIS WORKS

No handoffs.

One studio

Brand identity, website design, and development — all done by the same team. Nothing gets lost between departments because there are no departments.

Real-time iteration

You see real work within days, not weeks. You react honestly, we adjust immediately. No three-week wait for a 'reveal' that misses the mark.

Shipped, not just designed

You don't get a PDF of brand guidelines and a Figma file. You get a live, performing website with analytics, SEO, and tracking from day one.

Ready to
get started?