Yerty
A B2C legal tech platform helping UK employees understand their workplace rights and navigate disputes.
Brand identityWebsite designDevelopmentSEOAnalytics
yerty.co.uk
Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦Brand Identity✦Website Design✦UI/UX✦Development✦SEO Strategy✦Conversion✦Analytics✦
THE CHALLENGE
Employment law is complex and intimidating. Most people dealing with workplace issues are stressed, confused, and afraid of legal jargon. Yerty needed to feel like a trusted friend who happens to know the law — not a law firm. The brand and website had to make a technical, legal product feel human, approachable, and empowering.
OUR APPROACH
✦Designed a warm, teal-based colour system that feels calming rather than corporate
✦Created clear, jargon-free copy that explains legal concepts in everyday language
✦Built an assessment tool that guides users through their situation step-by-step
✦Developed a Case Hub subscription product with full UX design and implementation
✦Implemented comprehensive SEO strategy targeting employment rights keywords
✦Set up analytics tracking across the entire user journey from landing to subscription
20×
Organic traffic growth in 3 months
44
Non-branded clicks per day
97
Lighthouse performance score
£9.99
Monthly subscription product launched
FYIWant results like these?
Start a project→DELIVERABLES
✓Brand identity + guidelines
✓Full website design (responsive)
✓Next.js development
✓Assessment tool UX + build
✓Case Hub subscription product
✓Evidence Builder tool
✓SEO strategy + content
✓Analytics + conversion tracking
✓Social media content system
BUILT WITH
Next.jsTypeScriptTailwind CSSSupabaseStripeVercel
NEXT PROJECTZerty →