Brand Protocol
An AI-powered brand identity builder that takes founders from idea to complete brand through a structured, five-stage protocol.
Brand identityWebsite designDevelopmentProduct UX
thebrandprotocol.ai ↗thebrandprotocol.ai
THE CHALLENGE
The Brand Protocol needed to feel like a luxury brand agency — not a SaaS tool. The product automates brand creation, but the brand itself had to communicate craft, taste, and authority. The challenge was making an AI product feel handmade.
THE APPROACH
01Designed an ultra-luxury brand identity with warm parchment tones, gold accents, and editorial typography
02Created a website that feels like a high-end agency portfolio, not a software landing page
03Designed the five-stage product experience: Discovery, Strategy, Identity, System, Launch
04Built the interactive brand-building conversation interface
05Positioned the product with two tiers: Self-Serve (£49) and Refined (£499)
2
Revenue tiers launched
5
Stage product protocol
£49–499
Price range established
DELIVERABLES
Brand identity + guidelines
Website design (responsive)
Next.js development
Product UX design
Five-stage protocol design
Stripe payment integration
SEO content strategy
14 blog articles planned
BUILT WITH
Next.jsTypeScriptTailwind CSSSupabaseStripeVercel
NEXT PROJECTDeck Protocol